Find out what makes us a Woman-Centric Homebuilder
http://www.raymushomes.com/whywomancentric.html
Take the 'Finally About Me' quiz here - find out what type of home fits your personality
http://fam.quantabasics.com/quiz.aspx?client=raymus
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2 comments:
Ridiculous. It's a program that assumes men don't know anything about women and that as long as the female is happy, men will dutifully follow. None of the approach addresses single professional women or older women wanting to age in place. The whole thing is a marketing scheme that is built on a bogus foundation.
Dear Anonymous,
We at Raymus Homes are grateful for your comments. We always want to know what people have to say about our homes. Please be assured that the Woman-Centric approach is much more than marketing. We have invested considerable amounts of time and resources into making our homes stand out from the rest. We know that homebuyers today are savvy; they will see right though marketing 'schemes' that are just smoke and mirrors.
In 2005, it was reported at the National Association of Home Builders that “Women are the sole or primary decision makers in 91% of new home purchases.” After conducting 1000’s of hours of research, in 2006 Merillat, America’s largest cabinetry brand, proclaimed “Women are the target market for home builders.”
America’s largest residential design firm, Design Basics, has been specifically researching women homebuyers’ preferences in home designs since 2003. During the previous decade, the majority of their firm’s research had been with men. But an article in FORBES magazine, attributing Lowes success against their bigger rival Home Depot was due to Lowes’ recognition that “she” was the key decision maker, encouraged Design Basics seek the input from female homebuyers. Women from all parts of the country, with differing backgrounds and varying levels of financial resources have participated in their research, which continues today.
In addition to being asked to critique the company’s home designs and describe their dream home, women identified what they were frustrated with in their current homes. Design Basics used focus groups, online and telephone surveys, model home interviews and spent time with women in their current homes observing aspects of design. All to better understand how these women wanted their homes to “live”. Paul Foresman with Design Basics points out, “I’ve been married 27 years and thought I knew what women wanted in a new home. But our research findings continue to amaze me. Flat out, many of my assumptions were wrong. And as guys, we simply overlooked design amenities that we’ve learned are very important to women.”
At Raymus Homes, we believe the woman-centric approach is better. The home designs are better because they truly focus on how the home “lives”. We’ve developed a new appreciation for the products included in our homes—again based on women’s feedback. And all of our buyers benefit from our emphasis on delivering a great customer experience.
You are correct in pointing out individual buyers have individual needs in their homes. No single home design will appeal to every prospective buyer, which is why we are in the process of developing a range of new home designs to also address life-stage preferences of empty-nesters, singles (at any age), buyers who work from home, etc.—all founded on a woman-centric foundation. We also enjoy working with our customers and modifying our designs to incorporate the amenities that will make the home “perfect” for them.
If you would like to see some of our hard work in action, please give us a call today 209.824.3080
All the best!
Raymus Homes
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